People
Performance Media Co.
Content & campaigns
for the fitness
industry.
More than just video. Creative built around your business.
From community films and gym tours to ad creative, launches and ongoing partnerships. We help fitness businesses showcase their people, promote their services and build stronger brands.
Community Films✦Gym Tours✦Brand Films✦Ad Creative✦Member Stories✦Launches✦Photography✦Partnerships✦
Community storytelling
Your people are your best marketing.
Your members. Your coaches. Your community.
The people inside your business are some of your strongest marketing assets.
We uncover their stories, experiences and the reasons they keep coming back — then bring them to life through film, interviews, photography and campaign content.
Explore Community Campaigns
On camera
Your people, in their own words.
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People
PT Profiles
Community
Community Films
Showing people what your facility looks like is easy. Showing them what it feels like to be part of it is where it gets interesting.
More than just video
One video. One campaign. A complete content rebuild. Or an ongoing partnership.
010203040506
Community Films & Member Stories
Show prospects what it feels like to belong, through the people who already do.
Gym Tours & Brand Films
Give first-time visitors a confident, clear picture of your space and who you are.
Class, PT & Service Explainers
Make every class and service easy to understand and easy to say yes to.
Ad Creative & Campaigns
Fresh, purposeful ad content with hooks and social proof built in.
Launches, Refurbishments & Expansions
Build anticipation from first update to opening-day reveal.
Photography & Social Content
Brand imagery and mobile-first content that keeps your channels moving.
Selected workThe work speaks
View All Work The work speaks
for itself.
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CommunityCommunity Film
Community content and member interviews showing what it feels like to train there.
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LaunchesRefurbishment Content
Gym tours, facility content and refurbishment storytelling from build to reveal.
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Pilates Studio
ClassesPilates Brand Film
Pilates promotional content and class explainers built for web and social.
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Member & PT Profiles
People-led storytelling featuring members and coaches in their own words.
How we work
Content with a purpose.
01
Understand
Your business, your brand, your audience and your objectives.
02
Plan
The strategy, message, stories, formats and creative.
03
Create
Film, photography, interviews, mobile-first content and campaigns built around the objective.
"We're not here to turn up with an expensive camera, shoot a few nice reels and disappear."
CampaignsOne objective.
Discuss a CampaignOne objective.
One focused campaign.
Showcase your community, launch a class, promote a service, refresh your advertising creative or document a new facility.
No long-term commitment required.
PartnershipsAn ongoing
Explore PartnershipsAn ongoing
creative partner.
We work alongside your business, planning ahead, developing campaigns, telling stories and continually improving how your brand shows up.
Meet the founder
Nine years of experience. A new focus.
After nine years building White Lane Media and working in commercial video production, Sean created PMC to focus on an industry he's genuinely passionate about.
About PMCBuilding something
worth showing?
Whether you've got a community worth celebrating, a facility to showcase, a campaign to launch or a brand you want to take further, we'd love to hear what you're working on.
Let's Talk